Infopreneur and infopreneurship: what are they and how can you succeed?

What is an infopreneur?

Infopreneurship is an extraordinary opportunity for people who want to help others. It allows you to share and sell your knowledge online. If you want to get started in infopreneurship, then read this article in its entirety.

In this article, you will discover how to become an infopreneur.

What is infopreneurship?

Infopreneurship consists of selling your knowledge on the internet. Thanks to the internet and social media, exchanges between people have multiplied. But no one dared to sell their knowledge on the web. No one had even thought of it.

The internet and social media were mainly used to sell physical products like vacuum cleaners, lol. And today, what's happening is that people have realized they can monetize their knowledge, expertise, and skills through digital technology.

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The opportunities of infopreneurship

Infopreneurship is something so new in France at the time of writing this article. It is so new that the term has not yet been listed by the Académie Française or in traditional dictionaries (Larousse, Le Robert, etc.).

Like all new businesses. There are positions to be filled, leadership positions, visionary positions. Above all, there are positions that can be very lucrative (extremely lucrative). Just like the solar energy business when it was starting out, or the hybrid technology business that is now emerging.

Is it already too late to start out as an infopreneur?

Below, I have listed a few examples of infopreneurs who have become multimillionaires thanks to infopreneurship. I hope this will inspire you and encourage you to launch your online business while there is still time.

Because maybe in a few years, new regulations will come into effect. Or maybe multiple competitors will emerge. As a result, you understand that the best time to get started was yesterday...

If you want your share of the (very big) pie, you'll need to get started in infopreneurship as soon as possible. What's more, it's much easier to start out as an infopreneur now thanks to new tools. I'll tell you more about them below.

If you have any questions, feel free to leave a comment below or contact me.

The size of the infopreneurship market

The infopreneurship and e-learning market is booming and will be worth $325 billion by 2025, according to Forbes magazine. Never before has a market been so promising, and never before has a market offered such high margins! Even making pizzas or pasta is less profitable...

Imagine for just a second if you could capture even a thousandth of that astronomical figure... You would become a multimillionaire. And that's what's happening to thousands of people around the world. They just seized this incredible opportunity.

Why do some infopreneurs succeed and you don't?

These people are different from you in one main way:

They took action!

That's the big difference between those people who managed to get a slice of this gigantic pie and you, who are trapped in a vicious circle of fear and even terror. If you're constantly afraid, you'll never do anything with your life.

And you'll constantly complain, jealous of others who have succeeded... That's what most people do, and if you do the same, you'll end up with the same life as them: a life of jealousy, misery, and resentment.

Your real enemy is not the multimillionaire who seized this opportunity and whom you envy.

It's only you. Stop shifting your responsibilities onto people who have succeeded. Take responsibility and take action! Then you will have a potentially extraordinary life!

I invite you to follow my free starter guide on System.io to get started.

What is an infopreneur?

An infopreneur shares their life experience, expertise, and knowledge digitally. The purpose of this sharing is to help others solve their problems, the same problems that the infopreneur has solved before.

Here's what an infopreneur is. It's someone who sells their knowledge on the internet, their personal experience, to help other people progress through online courses. So, an infopreneur helps people solve their problems.

Etymology of infopreneur

The term infopreneur can be broken down into two distinct words: information or even IT, and entrepreneurship. Combining these terms gives us the word infopreneur, but that's not all...

With the emergence of this new word, other terms have appeared, such as:

• infopreneurship
• infopreneurial
• product information

In the years to come, other terms will emerge. The adventure is just beginning...

Who can become an infopreneur?

Anyone who has knowledge, skills, or experience and can help others facing the same issue to solve their problem. If you think you have information that could help others in their situation.

Then you can easily become an infopreneur. Today, it's easy and quick to become an infopreneur. We have all the tools we need to create an online business. But also to increase its profitability to reach 6, 7, or 8 figures per year, or even sometimes per month.

You don't need to know anything about computers or computer language to share your knowledge on another subject. You don't need employees; you can do it all by yourself from anywhere in the world. You don't need a big company; a small structure is enough.

You don't need a degree to become an infopreneur and earn 6, 7, or 8 figures a year.

All you need is an internet connection, a laptop, and System.io to become an infopreneur. You can start a free trial by clicking the button below.

How to become an infopreneur and achieve long-term success?

To become an infopreneur, you need to take action! Because most people read hundreds of articles about infopreneurship. But they never do anything about it; they move on to something else. It's called the shiny object syndrome.

That is, they read an article about infopreneurship. Then they see an ad about "how to become a millionaire in two days." They click on it and discover 12,000 different things, and then they see another ad, and so on.

You get it, it's a vicious circle. So, if you recognize yourself in this, there's only one way out: summon your willpower and stay focused. Think of a plan of action and take action!

The principle is simple: an action plan and actions to be taken to achieve your goals.

Ask yourself the following questions—it's a good start:

1. What problem do I want to solve?
2. Is there any demand for this issue?
3. Is it a painful and urgent problem (it's easier to charge a lot and quickly)?
4. What will be my sources of traffic?
5. How do I deliver the service?

Training to become an infopreneur

You don't need a degree to become an infopreneur. You'll find everything you need in terms of knowledge on my website. That's why you can start your infopreneurship business with peace of mind and without stress.

What you will need, however, is an all-in-one platform such as System.io to host your information products. Because at some point, if you sell someone a course on "how to make a chocolate cake," you will have to deliver the service, i.e., show the person how to make the cake...

Anyone can become an infopreneur. All it takes is knowledge on a specific subject. And that knowledge must solve the problem that the other person is facing.

For example, you can become an infopreneur if you have knowledge to share about:

1. Information technology
2. Content creation (SEO and related)
3. Cooking recipes
4. DIY
5. Mechanics
6. Seduction
7. Etc.

The list is endless, really, since we're talking about everything that affects people's daily lives. You could call these niche markets. 

If you have any questions, you can ask me at the bottom in the comments or send me an email directly.

Selling your knowledge as an infopreneur: packaging

Now that you understand that an infopreneur sells their knowledge on the internet, you may be wondering how infopreneurs deliver this knowledge to their customers. Since it is intangible, you may not necessarily see how to convey your knowledge.

But it's really simple. Here's a non-exhaustive list to give you some packaging ideas for selling your knowledge online.

Sell your knowledge online with irresistible information products

There are several types of information products, but they are all digital products, nothing more, nothing less. Digital products allow you to easily monetize your knowledge. What's more, they will enable you to scale your business. I'll explain what scaling means below.

Here are some examples of packaging for an information product.

E-books: digital books that are selling like hotcakes

E-books or digital books are often presented in the form of a PDF, ePub, or Kindle file. They contain valuable information or an action plan for your customer. They target a specific niche, because otherwise the e-book would be 12 billion pages long if it covered everything and anything...

An e-book can be:

• A technical data sheet
• A practical guide
• A tutorial

It is usually a comprehensive and concise document. It is easy to read and can be easily updated if new information becomes available. It sells easily, especially on Amazon, which has thousands of them. And so we can take advantage of Amazon's huge traffic to sell our ebooks...

Video: the best-selling format for an infopreneur and the most expensive

Video is an essential format for an infopreneur. And for good reason: it's what customers want most. It's easy to watch, it's fairly quick to watch, and it allows you to see all the details. But above all, for an infopreneur, it's what sells best and most easily.

But also the most expensive... The price of a video generally has nothing to do with the price of an e-book...

And that's normal, since it requires a little more work. For example, it's nice and useful for the customerto enhance the video with a few descriptive animations and illustrations. However, the most important thing is still the sound quality.

Because a video with average image quality may be acceptable to the customer. But a video with poor sound quality is sure to result in an unhappy customer.

The podcast: The powerful medium that captivates its audience

A podcast is an audio file that your customer can download and listen to whenever they want. They download the file and can then listen to it on their digital music player, for example. They decide when to listen to it.

Why do I say that the podcast format lulls the audience?

Because it's the sound of your voice! The power of a voice is incredible. I only need to mention Johnny Hallyday for you to agree with me... I could also mention a few middle school or high school teachers who command their audience with the sound of their voice alone.

Your voice can also be used to instigate an emotion that will lead your prospect to make a purchase. So it's extremely powerful...

Other highly profitable ways to sell your knowledge online 

The information products above allow you to scale your business in a fully automated way. But you can also increase your sales in a slightly less automated, yet equally profitable way. Here are two ways to do this.

Online group coaching to help your similar clients achieve their personal goals

Online group coaching will allow you to help a group of people who have similar goals. This type of group coaching is quite enjoyable because it creates a momentum effect among the members.

Then, great collaborations between group coaching members can develop. For example, members can interview each other on various topics. This allows them to add content to their respective blogs. They can test other members' products/services and leave testimonials, for example.

But for the infopreneur who organizes online group coaching, it allows them to multiply their revenue. Indeed, if they sell their group coaching for $100 and only 10 people participate, they have just generated $1,000 easily and quickly.

Do you see the power of online group coaching?

Answers to specific questions on the topic

You can also sell specific answers to specific questions on a specific topic. One possibility would be a chat system where visitors to your website could ask questions. You would see the question and offer them a price to provide a solution to their problem.

It's an intuitive and fast system.

People love chatbots, you know, the ones at the bottom right of websites. Most of the time, they expect a robot to respond. And on the rare occasions when a human responds, they're happy, it creates a positive emotion. And that's the best thing ever for selling anything...

The infopreneur's face-to-face services that allow you to boost your income

For an infopreneur, face-to-face services are a significant source of income. They can generate substantial lump sums for relatively enjoyable work. Passing on your knowledge to others. There are much more difficult jobs, don't you think?

In-person conferences to discuss the topic live with interested parties

Conferences are often reserved for well-known experts who are recognized in their field of expertise. If you are new to infopreneurship, it will be difficult for you to give conferences. Often, the people who give conferences are successful in their field.

If you're a beginner, this isn't the case for you...

So, at the beginning of your infopreneurship adventure, you should focus on the things listed below. And also on setting up the information products mentioned above. This will allow you to gain the necessary notoriety to give lectures on infopreneurship, for example.

With a little luck, the proposals will then come naturally...

Face-to-face training courses to explore the subject in depth

Face-to-face training courses often last several hours, or even several days or weeks. You can deliver training courses in training organizations, but also in companies, as companies are constantly looking for training opportunities for their employees.

Small and medium-sized businesses are not left behind. They must continuously train their employees on new working methods, technology, etc. As a result, demand is fairly steady for this target group.

Face-to-face training allows you to explore the subject in detail. This will give the people you train a comprehensive overview of the subject. As a result, you will bring enormous value to your audience, who will thank you for helping them discover new things.

Face-to-face, one-on-one coaching to help your client achieve their goal as quickly as possible.

Absolute performance—that's what face-to-face, one-on-one coaching is for. When your client pays you for one-on-one, face-to-face coaching, it's because they want quick results and BIG results if possible.

And that's okay, it's perfectly normal! Especially since you're not going to charge him $100 for your coaching... You're going to charge him several thousand dollars. The rate will depend on the results you deliver, among other things.

For my part, if an SME manager calls on me to review their prospect acquisition system, and I see that I can increase their turnover by €100,000 per year, for example, why wouldn't I charge them €20,000 or more for my services?

The answer is simple: there is no reason not to charge €20,000 or more... So you see, coaching can be very lucrative once you can deliver significant results for people.

The legal status of an infopreneur

Most of the time, people who start out as infopreneurs choose micro-entrepreneur status (formerly known as auto-entrepreneur). This allows them to start out slowly. Since they don't generate any revenue, they don't pay any taxes or social security contributions.

Accounting is also simplified. In short, it's a lightweight status. The lightest that exists in France, to my knowledge, at least. Then, if everything goes well, you can develop your structure. Most of the time, infopreneurs develop their structure into a SASU(simplified joint-stock company).

Finally, let's be honest, most of the time. When infopreneurs exceed the revenue ceiling for micro-entrepreneur status. That's something like €72,600 per year, I believe.

Infopreneurs are leaving France to change their tax residence. They set up offshore companies with offshore accounts. And they no longer pay any taxes, or very little, and certainly not in France...

The salary of infopreneurship

The first reward of infopreneurship is the gratitude of the people you help. Imagine all those people whose problems you will help solve. They won't stop thanking you until they spam your inbox lol.

The problem is that thanks don't put food on the table. Basically, being thanked doesn't earn you any money. I think you'll agree with me on that. And I'm sure you were thinking, "What is this nutcase talking about? We don't work for thanks."

Don't panic, lol, we'll talk about money right below. Oh dear, it's so French to want to know immediately how much your neighbor earns. Just to compare yourself and create imaginary jealousy and resentment.

Because if your neighbor earns more than you, it may be because they work harder than you, or better than you, or because they offer products/services with higher added value. But in any case, they are not responsible for your situation. It's YOUR situation, not theirs.

How much does an infopreneur earn?

Infopreneurship allows you to create multiple sources of income. So an infopreneur can earn more or less money depending on the source of income in question. But also depending on the work they have done. Or even depending on the actions they have taken. Infoproducts allow you to scale your business.

Scaling a business simply means that you will decouple your time from money. In simpler terms, you will no longer trade 35 hours for minimum wage. You will create your information product, and it is the number of sales that will determine how much money you earn.

So you understand that you can become a millionaire; it just depends on the number of sales. If your product costs $1,000 and you make 1,000 sales, then you've made $1,000,000 in sales. If you make just a few more, then you're a millionaire.

You see, it's not complicated... So yes, you're going to tell me it's revenue, not profit. OK, except that the margin on information products is roughly 95%. So you see, we can pretty much consider it profit.

The fixed income of infopreneurs

In infopreneurship, as in (almost) all professions, you can pay yourself a fixed salary. Provided, of course, that you manage to make enough sales. Because if your business doesn't make any sales, it's clear that you won't be able to pay yourself a salary.

For example, if you set up a SASU, you are an employee of your company. This means you can pay yourself a fixed salary. And you decide your own salary, not someone else. Yes, as president of your SASU, you can do whatever you want—freedom is a beautiful thing, isn't it?

If you want to pay yourself a monthly salary of €10,000, you can!

The variable income of infopreneurs

An infopreneur can have several sources of variable income. The best-known source of variable income for infopreneurs is affiliate income.

Affiliation involves an infopreneur promoting another company's product or service. To put it simply, the infopreneur recommends a particular product or service to their audience and earns commission on each sale.

This is therefore a variable income, as the amount of affiliate commissions the infopreneur will receive depends on the sales made. The more sales there are, the more commissions the infopreneur will earn. What's also great is that the infopreneur doesn't have to manage customer service, as they are selling another company's product...

Recurring income for infopreneurs

Infopreneurs who work as smartly as possible generate recurring income. This is because affiliate commissions, as I explained in the previous paragraph, are mainly variable income.

Now, you're wondering how you can create automatic recurring income that comes in every month for life?

It's simple: the first thing to do is to do things only once. Because if you keep doing the same thing over and over again, it's not passive income...

The second thing to do is to sell subscriptions. Because that's mainly recurring income. There are also installment payment offers, but they're not as good.

Through affiliate marketing, you can sell other companies' subscriptions. And that's how successful infopreneurs do it.

I've listed a few of these programs below.

The best tools for infopreneurs

An infopreneur mainly needs a laptop and an internet connection (fiber optic if possible). But other tools have emerged and are now becoming truly indispensable if you want to succeed in infopreneurship.

The best autoresponders for infopreneurs

An autoresponder is used to automatically send an email or a series of emails to one or more people. In practical terms, you write your email or series of emails, configure the settings, and then you don't have to do anything else—the autoresponder will send these emails on its own.

• System io
• Getresponse
• SG autoresponder

The best site for infopreneurs' visual identity and images

All infopreneurs need to create a visual identity for their brand. Here are the two best websites for doing that. However, I recommend taking out a subscription. It will be useful for resizing your images or removing the background from photos.

• Canva
• Glorify

The best site to buy the necessary equipment for infopreneurship

In infopreneurship, you don't need a lot of equipment. You can make your videos with your phone, for example. But you still need to have good video and sound quality. You need a minimum level of quality, because otherwise, it's not even worth trying.

• Amazon
• eBay
• Darty

The essentials for boosting your YouTube views

If you want to boost your YouTube views, you'll need to choose the right keywords. And to choose the right keywords, you'll need one of these two top-secret software programs that the best infopreneurs use. It's thanks to these two software programs that YouTube professionals grow their YouTube channels.

• Tubebuddy
• Vidiq

The tool that all infopreneurs should use

In my opinion, all infopreneurs should use System.io. It's a really useful tool that lets you do lots of things, such as create sales funnels, email campaigns, member areas, etc. Of course, you're wondering how much it costs, right?

Here are the prices for system.io (which is nothing compared to the features it offers), especially since you can get a 40% discount :

The most famous millionaire infopreneurs in France

As I mentioned earlier, anyone can start an infopreneurship and become a millionaire. This is thanks to the power of the internet, social media, and the leverage effect of information products. But not everyone will become a millionaire...

Here are some successful infopreneurs.

Théophile Eliet: the infopreneur with 348,000 YouTube subscribers

Théophile Eliet is one of my favorite infopreneurs. Do you know why? Simply because it was thanks to him that I discovered infopreneurship through one of his YouTube videos. And that's how I embarked on this extraordinary adventure.

Theophile Eliet has inspired thousands of people across France to start their own online businesses.

Theophile started with a very small blog and sold revision sheets to students. Then he changed his target audience and turned to people who had more money and wanted to start their own online business.

That's how he became a millionaire, by selling training courses to people who wanted to start their own online businesses.

Thami Kabbaj: the infopreneur specializing in the stock market

Thami Kabbaj is an infopreneur who also uses YouTube extensively. He has his own unique phrases at the beginning of each video, which are quite funny and energizing. Thami Kabbaj is a very inspiring figure for all aspiring traders.

But far from being a joker, Thami Kabbaj is THE French-speaking authority on the niche market of stock market and trading infopreneurship.

Thami Kabbaj also has a very inspiring life story. I invite you to watch one of his videos. I'm sure you'll learn a lot.

Olivier Roland: France's most famous infopreneur?

Olivier Roland is perhaps the best-known infopreneur in France today. And deservedly so, given his incredible career path. At just 18 years old, he left school to start his own IT company.

He now has several blogs that he maintains and which are doing well. He also gives lectures and seminars in French-speaking countries. He helps entrepreneurs who want to get started on the internet.

Useful links to the io system for becoming an infopreneur and succeeding in infopreneurship

If you want to succeed in infopreneurship, you will especially need this tool called systeme io. To simplify your use of this amazing tool and help you manage your online business more efficiently, I have compiled this list of the most useful links on systeme.io.

1. Home page of system io
2. System io pricing page
3. System io login page (dashboard)
4. Page for coaching with a member of the system io team

5. Affiliate Program Registration Page
6. Testimonials page on system io
7. System io features page
8. System io blog page
9. Page to create a free account on system io

10. Page to connect to the training courses you have purchased or created
11. Page to log in to the System.io marketplace
12. Page to log in to your affiliate dashboard
13. System io help page

Let me know if you're thinking of getting into infopreneurship and why in the comments.
You can use the comments section as a chat room and ask me any questions you may have. ????

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