3 steps to start online coaching

How to start your online coaching business ?

Over time, setting up an online coaching business has become increasingly vital for many coaches. The COVID crisis has greatly accelerated the process, and demand has literally exploded.

In this article, you will discover how to become an online coach.

How online coaching works

Online coaching was rarely used a few years ago. But it has now become widely available and is one of the fastest-growing sectors. The arrival of COVID-19 has disrupted many industries and forced entrepreneurs to digitize their businesses.

Traditional coaching (the old-fashioned way)

In traditional coaching, the coach offers personalized support tailored to the individual's needs and expectations. This allows them to focus on the specific issues faced by the person being coached and to help them as precisely and effectively as possible. ????

Traditional coaches may also offer group coaching, bringing together several people who share the same issues and expectations. This is a more convivial way of coaching and helps to create momentum among the coachees, as they motivate each other more.

The alternative to old-fashioned coaching: modern online coaching

There is now a new way of practicing coaching, an alternative to traditional coaching that is little known among coaches. And this has been made possible by the internet. The way coaching is done has changed, and coaches who want to grow their business need to adapt.

I strongly suggest you follow my free start-up guide on system io after reading this article. It will help you gain a clearer understanding and guide you through the process of digitizing your business. You can also ask me questions in the comments section. ????

If you haven't subscribed to system io yet, I recommend reading my article on system io pricing. I've created a great table summarizing all the system io pricing plans !

Successful coaches develop a hybrid online coaching offering. This means they sell coaching in a dematerialized form, for example through video coaching programs or videoconferencing.

Who is online coaching for?

Online coaching can be provided by any professional coach who wants to help as many people as possible transform their lives. This new approach to digital coaching makes it possible to help more people achieve their goals and transform their lives.

6. School coach
7. Parenting coach
8. Wellness coach
9. Love coach
10. Business coach

Let me know in the comments if I forgot you. ????

How to become an online coach?

Becoming an online coach is extremely easy these days. Everything coaches need to successfully launch their hybrid online coaching services is readily available. There are even all-in-one tools that allow them to avoid worrying about the technical aspects of the internet.

It's still the best because it allows them to focus on their customers rather than technical issues.

Because yes, when you work on the internet, and especially on WordPress, there are a lot of technical problems. Typically, I created my astuces systeme io website, which you are currently visiting, using WordPress, and clearly, not a day goes by without technical problems...

When I wake up, I wonder what technical problems I'll have to deal with today... ????

Yes, at first, I was young, naive, and broke. ????
WordPress was the cheapest solution (in theory, not in practice). But I didn't really realize that WordPress is still a pretty complicated system...

Now I use WordPress and System.io in parallel, but at the very beginning, if I had known, I would have gone straight for System.io. For the few euros that System.io costs, frankly, it's well worth the expense.

And if you want a 30% discount on System.io, contact me directly. ????

Don't panic, as I mentioned earlier, there are now several solutions that will allow you to offer your coaching online without tearing your hair out over the technical side of things. These solutions take care of all the technical aspects, so all you have to do is focus on your clients.

Launch your online coaching offer with System.io

Today, you can launch your online coaching service quickly and easily thanks to all-in-one software. These platforms will allow you to do everything you want without having to worry about the technical issues inherent in using the web, particularly WordPress.

The platform I recommend you use is system io. ????

This platform was created by a Frenchman who is an expert in online business. It has many customers, and customer support responds within 24 hours (in reality, they often respond within an hour). And of course, the price is really inexpensive, even though everything is included.

If you compare it to its main competitor, which is ClickFunnels, well, the calculation is quickly done (really very quickly done).

There are many more reasons why I would recommend this platform to you. For example, it's easy to use (it's not complicated), but the best thing is to follow my free starter guide on system io.

Step 1 in launching an online coaching business: creating your sales funnel

To create your online coaching offer, you will need to create a sales funnel.
What is a sales funnel?
A sales funnel is a series of steps that your visitors will follow until they make a purchase.

In concrete terms, this will allow you to guide visitors toward specific actions that will ultimately lead them to purchase your coaching services. Whereas on a traditional website, your visitors will click everywhere. Ultimately, they will get a headache, leave your site, never return, and not buy anything. ????

I think you get the idea: either you create a classic website that will look great, have a great design, cost you an arm and a leg, and bring you nothing but technical problems.

Either you create your sales funnel, which will be super attractive, super stylish, and will earn you maximummoney online and customers, without any technical problems!

In short, a sales funnel means peace of mind and success. It will allow you to set up everything you need, such as capture pages, sales pages, order pages, integrate payment methods, create a member area for customers, etc.

Step 2: Attract qualified visitors to your sales funnel

Now that you've created your sales funnel, preferably with System.io, you'll need to attract visitors who are potentially interested in your online coaching offer. Because the problem with most sales funnel and website owners is that they want to offer their services to everyone.

However, not everyone is necessarily interested in your online coaching offer, however irresistible it may be. You need to let go of that belief because you will waste a lot of time if you don't work on yourself.

Your offer isn't interesting to everyone, sorry to say.

Who buys online coaching?

On the other hand, yes, there are many people interested in your irresistible coaching offer, and those people are looking for your services. These people are actively seeking a coach who can help them solve their problems and transform their lives. 

As you can see, these are the people you need to carefully target in order to attract them into your sales funnel and convert them into customers.

Simply because they are in the process of solving their problems and are looking for a coach like you to help them.
You need to generate qualified traffic by capturing the attention of your target audience.

The profile of the ideal customer to whom to sell online coaching

It will therefore be much easier for you to sell your coaching services to someone like that than to the first person who comes along. Because the first person who comes along will ask you, "What is coaching?" and you will waste a lot of time and energy explaining it to them, only for them to say, "I'll think about it." ????

On the other hand, the people I mentioned above are already looking for a coach and are already aware of their problems. So they already know what a coach is, and they won't ask you those kinds of questions. They'll ask you what kind of program you can put together for them, etc.

When you address people who are interested, it changes everything. And that's how successful coaches operate online; they address people who are interested in their offer, people who are aware of their problems and are willing to pay a premium to solve them.

Step 3: Close the sale and ensure delivery of your online coaching

You've created your sales funnel and attracted qualified leads, either for free or by paying for ads. Now you just need to take the final step: closing the sale, ensuring delivery, and following up with your online coaching.

Yes, you didn't think it was over yet. Before you can cash in on all your efforts in your bank account, your prospect has to sign and then pay you. If they pay you a lot, that's even better... ????

In practical terms, how do you sell coaching?

You simply showcase your expertise to people who are looking for that expertise, then demonstrate that expertise, for example with testimonials from other customers. In fact, it's simple: you need to build a relationship of trust with your prospects.

Without trust, you won't make any sales, and that's perfectly normal...

Would you pay $3,000 to someone who seems shady, doesn't know what they're talking about, doesn't offer any program to the client, etc.?
Of course not, so you can see that trust is key if you want to sell your online coaching services. ????

Once you have built sufficient trust between yourself and your qualified prospect, selling your coaching services online will come naturally. With the System.io platform, you can easily collect payment for your services, whether it's a one-time payment, multiple payments, or a subscription.

You'll still have to deliver on your performance, but if you're a coach, that shouldn't be a big problem for you...

Let me know if you're thinking of digitizing your coaching business in the comments.
You can use the comments section as a chat room and ask me any questions you may have. ????

Have you read my free starter guide on System.io?